Retail revolution on Nairobi Exchange

Mobile phone screens highlight the launch of Ziidi trader mobile app on M-PESA to access share trading on the Nairobi Securities Exchange.

The number of equity trades every day has been doubling or tripling on the Nairobi Securities Exchange after Safaricom launched its retail-focused Ziidi trading platform. The platform opens buying and selling shares to nearly 38 million active subscribers of Safaricom’s M-PESA mobile money platform and strips layers of form-filling and investment minimums. The daily number […]